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Gaming & Entertainment

The Gaming & Entertainment industry, especially the Real Money Gaming segment, has seen exponential growth driven by technology innovations. This industry encompasses Lottery, Casino, Sports Betting, and Skill-Based Multiplayer Gaming. On one side, known for billion-dollar jackpots, national and state lotteries have been the driving force behind significant good cause contributions to health, education, and sports. On the other hand, privately run casinos and sports betting have fuelled the entertainment and development of destinations. With time, these industry sub-segments are converging, and the need for advanced digital solutions is becoming paramount to ensure fair play, enhance player experiences, and meet regulatory requirements.

With Product Engineering at our core, we partner in your Product Innovation, Strategy, Roadmap, Design, and Development journey. Additionally, in today’s context of new-age technologies, we leverage our AI & Blockchain First Approach and multi-industry global experiences to help gaming operators drive innovation and disruption in such a unique industry.

OUR TEAM BRINGS TO YOU
Building & Managing Large Scale Transaction Platform

20M+

Daily Transactions
Global Experience of Diversified Gaming Businesses

40+

Countries
Comprehensive and Deep Expertise

20+

Years
Our Experiences
Solutions Designed and Developed for top lottery, iGaming, and sportsbook brands worldwide

Lottery Solutions
Our expertise in designing & developing lottery solutions has empowered state and private lotteries to offer secure and efficient platforms over retail & iLottery channels. These solutions are extended seamlessly to self-serviced terminals or Instant Ticket Vending Machines (ITVM).

Key Features developed:

  • Diversified Games:Draw / Lotto (Pool and Fixed Odds), Keno, Bingo, Scratch Cards, Instant Wins, and Sports Lottery
  • POS Hardware Agnostic Application:Experience in developing applications across an extensive range of POS hardware like Handheld (Card Processing or Android), Desktop, and fully functional POS.
  • Multi-State & Multi-currency compatibility:Multi-currency and multi-lingual systems and addressing complex jackpot management calculations in multi-state lotteries.
  • Balancing Mobile Experience with Allowed Regulations:For states not allowing iLottery operations, implement allowed mobile app experiences to complement retail sales.
  • Flexible system for On-Prem or Cloud Infra for Data Residency Requirements:Addressing data residency requirements of state regulations through a system that can be deployed on on-premises servers if a cloud infrastructure within the state is unavailable.
  • Deeply Customizable and third-party Integration Ready:Customizations for local requirements and integrations with ERP, ICS, RG, and Retail systems for seamless operations.

Casino & Sports Betting
High-performance transaction platforms, amazing player experiences, and fraud or bonus-abuse-safe promotions are the lifeline of Casino and Betting operations. Our team has extensive experience working with regulators, operators, and industry vendors to develop cutting-edge products, including but not limited to iGaming Platform, Table Games, Slot Games, Sports Book Engines integrating leading sports data feed integrations, and mobile apps for developed and emerging markets.

Key Features developed:

  • Player Account Management (PAM) and Platforms:Customer campaigns, onboarding, KYC, and player account management for transactions and payments are critical to such iGaming businesses. Flexible interfaces are also key to run different campaigns for different buckets.
  • Content Aggregation: No single operator or game provider can have all the content independently. More so, such content aggregation is necessary for many business reasons, including the sheer availability of content, exclusive content licensing deals for branded games, the need for a required liquidity pool, and counterplayer availability for multiplayer games. SapidBlue team has enabled gaming operators to effectively integrate third-party content providers either to their own RGS (remote gaming server) or using third-party RGS.
  • Player Profile & Cross Content Promotion:Players who are core to lottery products differ from those for Casino and Sports. Within such buckets, there are many sub-segments. The SapidBlue team has contributed to the gaming business by building solutions to properly understand player profiles and recommend appropriate content to improve the player's lifetime value.
  • Seamless Integrations with Best-in-Class:Casino floors or Sports Betting Lounges are always complemented through multiple entertainment venues and activities in line with in-room and off-room hotel experiences. SapidBlue Team has hands-on experience in such integrations so our clients can effectively manage such multiple systems.

Skill & Multiplayer Gaming
Beyond typical real money gaming (lottery, casino, sports betting, and gambling), numerous countries have taken a path of skill-based games played as real money competitions. Spreading our experience of the highly regulated gaming industry, SapidBlue team has enabled businesses not only to explore such business strategies based on localized games but also to build complete platforms and games like Rummy, Poker, Fantasy Sports, Sweepstakes, Strategy Games, and Web 3.0-enabled games.

Key Features developed:

  • Local & Global Games: Localized Card, Skill, and Crash Games with single-player, multiplayer, and tournament modes. The platform's capability to integrate with third-party game providers to multi-fold game portfolios has also been critical.
  • Emerging Device Experiences: Seamlessly extended player experience from a typical Web browser and mobile app, to wearable devices like Watch, Glass, AR / VR Devices, reflects system readiness for new players.
  • Campaign Management & Analytics Integrations: For direct-to-player platforms in a highly competitive environment, knowing your player and her experience is critical for effective marketing campaigns. Reflecting our industry experience, we have integrated real-time data pipelines with comprehensive attribute data for user profiles and events from the gaming platform to third-party campaign management tools like Clevertap, WebEngage, Mixpanel, AppsFlyer, Google Analytics, etc.
  • Multi-lingual & Multi-currency compatibility:Multi-lingual systems representing LTR (left-to-right scripts, like English) & RTL (right-to-left scripts, like Arabic) layouts, multi-currency (player preferred currency, default portal currency, and native platform currency) and other localization have been critical for our successful deliveries.
Our Experiences in
Gaming & Entertainment
Solutions Designed and Developed by our team for top lottery, iGaming, and sportsbook brands worldwide
Book An Exploratory Call

Lottery Solutions

Lottery Solutions
Our expertise in designing & developing lottery solutions has empowered state and private lotteries to offer secure and efficient platforms over retail & iLottery channels. These solutions are extended seamlessly to self-serviced terminals or Instant Ticket Vending Machines (ITVM).

Key Features developed:

  • Diversified Games:Draw / Lotto (Pool and Fixed Odds), Keno, Bingo, Scratch Cards, Instant Wins, and Sports Lottery
  • POS Hardware Agnostic Application:Experience in developing applications across an extensive range of POS hardware like Handheld (Card Processing or Android), Desktop, and fully functional POS.
  • Multi-State & Multi-currency compatibility:Multi-currency and multi-lingual systems and addressing complex jackpot management calculations in multi-state lotteries.
  • Balancing Mobile Experience with Allowed Regulations:For states not allowing iLottery operations, implement allowed mobile app experiences to complement retail sales.
  • Flexible system for On-Prem or Cloud Infra for Data Residency Requirements:Addressing data residency requirements of state regulations through a system that can be deployed on on-premises servers if a cloud infrastructure within the state is unavailable.
  • Deeply Customizable and third-party Integration Ready:Customizations for local requirements and integrations with ERP, ICS, RG, and Retail systems for seamless operations.

Casino & Sports Betting

Casino & Sports Betting
High-performance transaction platforms, amazing player experiences, and fraud or bonus-abuse-safe promotions are the lifeline of Casino and Betting operations. Our team has extensive experience working with regulators, operators, and industry vendors to develop cutting-edge products, including but not limited to iGaming Platform, Table Games, Slot Games, Sports Book Engines integrating leading sports data feed integrations, and mobile apps for developed and emerging markets.

Key Features developed:

  • Player Account Management (PAM) and Platforms:Customer campaigns, onboarding, KYC, and player account management for transactions and payments are critical to such iGaming businesses. Flexible interfaces are also key to run different campaigns for different buckets.
  • Content Aggregation: No single operator or game provider can have all the content independently. More so, such content aggregation is necessary for many business reasons, including the sheer availability of content, exclusive content licensing deals for branded games, the need for a required liquidity pool, and counterplayer availability for multiplayer games. SapidBlue team has enabled gaming operators to effectively integrate third-party content providers either to their own RGS (remote gaming server) or using third-party RGS.
  • Player Profile & Cross Content Promotion:Players who are core to lottery products differ from those for Casino and Sports. Within such buckets, there are many sub-segments. The SapidBlue team has contributed to the gaming business by building solutions to properly understand player profiles and recommend appropriate content to improve the player's lifetime value.
  • Seamless Integrations with Best-in-Class:Casino floors or Sports Betting Lounges are always complemented through multiple entertainment venues and activities in line with in-room and off-room hotel experiences. SapidBlue Team has hands-on experience in such integrations so our clients can effectively manage such multiple systems.

Skill & Multiplayer Gaming

Skill & Multiplayer Gaming
Beyond typical real money gaming (lottery, casino, sports betting, and gambling), numerous countries have taken a path of skill-based games played as real money competitions. Spreading our experience of the highly regulated gaming industry, SapidBlue team has enabled businesses not only to explore such business strategies based on localized games but also to build complete platforms and games like Rummy, Poker, Fantasy Sports, Sweepstakes, Strategy Games, and Web 3.0-enabled games.

Key Features developed:

  • Local & Global Games: Localized Card, Skill, and Crash Games with single-player, multiplayer, and tournament modes. The platform's capability to integrate with third-party game providers to multi-fold game portfolios has also been critical.
  • Emerging Device Experiences: Seamlessly extended player experience from a typical Web browser and mobile app, to wearable devices like Watch, Glass, AR / VR Devices, reflects system readiness for new players.
  • Campaign Management & Analytics Integrations: For direct-to-player platforms in a highly competitive environment, knowing your player and her experience is critical for effective marketing campaigns. Reflecting our industry experience, we have integrated real-time data pipelines with comprehensive attribute data for user profiles and events from the gaming platform to third-party campaign management tools like Clevertap, WebEngage, Mixpanel, AppsFlyer, Google Analytics, etc.
  • Multi-lingual & Multi-currency compatibility:Multi-lingual systems representing LTR (left-to-right scripts, like English) & RTL (right-to-left scripts, like Arabic) layouts, multi-currency (player preferred currency, default portal currency, and native platform currency) and other localization have been critical for our successful deliveries.
Complementary Solutions for Gaming & Entertainment with AI & Blockchain
Delivering Innovation with AI & Blockchain First Approach
Book An Exploratory Call
Web 3.0 Transformation Layer for Strategy Games
Understanding your Playersbetter and Improving LTVwith Data Analytics and AI
Blockchain for Ticket Security & Integrity Control System
Web 3.0 Transformation Layer for Strategy Games
Transferring assets from operators to real owners is a fundamental use case of Blockchain, which has applications in healthcare and many similar industries. However, the gaming industry has always been at the consumption of such use cases.Tokenizing game assets as NFTsand transferring such assets in players' wallets enable the gaming asset marketplace to transact the assets freely. Such decentralized marketplaces have also built stronger player communities and unique business models like 'Play-to-Earn.'

Web 3.0 Transformation Layer

Player Asset & Account Management
Game Asset Tokenization
Blockchain Wallet Connect
NFT Storefront
Stronger Player Community
Web 2.0 Game Logic & Existing Asset Marketplace
Understanding your Players better and Improving LTV with Data Analytics and AI
Our AI First Approach & deep industry expertise have enabled SapidBlue Team to understand the players better and offer them the best. Gaming operators significantly benefit from understanding player behavior for dynamic segmentation and offering appropriate promotions. Additionally, these operators need to understand not only bonus abusers and fraudulent players but also deeply align with regulators to manage problem gamblers. More so, with a large number of prospective players obtained through costly marketing campaigns, it can also be validated and activated through AI-run reach-out campaigns, especially with AI-based humanized voice calling. Offering personalized gaming experiences, recommendations, and assistance through AI-based bet builders also reflects practical use cases of AI in the industry.

Understanding Your Players

Player Segments for Lottery , Casino & Sports book
Casual & Professional Player
Bonus Seekers and Bonus Abusers
Fraud & Player Bots Detection
Responsible Gaming & Problem Gambling Behavior

Reducing CAC , Improving Retention & Better LTV

Player Journey Tracking(Profiles & Events)
Personalized Game Recommendations and Bet Builder
AI-based dynamic segments for better Campaigns
AI-based humanized reach out for Activation & Churn
AI-based Chatbots for Customer Support
Blockchain for Ticket Security & Integrity Control System
The Gaming Industry has always been at risk of cyber fraud and integrity control issues. With immutable traceability at its core, Blockchain can address some fundamental integrity challenges both at player-facing and regulator-facing interfaces. Tickets issued in the player's wallet over Blockchain immediately at the time of issuance at a retail store can add significant security and digitization without significantly changing the player's ticket buying & claiming experience. Additionally, Regulators are always wary of data integrity in the player's interest, as against standard ICS, a blockchain-based ICS solution can make transactional data immutable and confirm integrity. Depending on the regulatory scenario, these use cases can be implemented on a public or private blockchain.

Digital Tickets over Blockchain

  • Seamless Transfer of Tickets in Player Wallet
  • Traceability of Ownership, Custody and Claim of Tickets

Integrity Control Systems over Blockchain

  • Transaction Data Tracking
  • Immutable Data Record
Complementary Solutions for Gaming & Entertainment with AI & Blockchain
Delivering Innovation with AI & Blockchain First Approach
Book An Exploratory Call

Web 3.0 Transformation Layer for Strategy Games
Transferring assets from operators to real owners is a fundamental use case of Blockchain, which has applications in healthcare and many similar industries. However, the gaming industry has always been at the consumption of such use cases. Tokenizing game assets as NFTs and transferring such assets in players' wallets enable the gaming asset marketplace to transact the assets freely. Such decentralized marketplaces have also built stronger player communities and unique business models like 'Play-to-Earn.'

Web 3.0 Transformation Layer

Player Asset & Account Management
Game Asset Tokenization
Blockchain Wallet Connect
NFT Storefront
Stronger Player Community
Web 2.0 Game Logic & Existing Asset Marketplace

Understanding your Players better and Improving LTV with Data Analytics and AI
Our AI First Approach & deep industry expertise have enabled SapidBlue Team to understand the players better and offer them the best. Gaming operators significantly benefit from understanding player behavior for dynamic segmentation and offering appropriate promotions. Additionally, these operators need to understand not only bonus abusers and fraudulent players but also deeply align with regulators to manage problem gamblers. More so, with a large number of prospective players obtained through costly marketing campaigns, it can also be validated and activated through AI-run reach-out campaigns, especially with AI-based humanized voice calling. Offering personalized gaming experiences, recommendations, and assistance through AI-based bet builders also reflects practical use cases of AI in the industry.

Understanding Your Players

Player Segments for Lottery , Casino & Sports book
Casual & Professional Player
Bonus Seekers and Bonus Abusers
Fraud & Player Bots Detection
Responsible Gaming & Problem Gambling Behavior

Reducing CAC , Improving Retention & Better LTV

Player Journey Tracking(Profiles & Events)
Personalized Game Recommendations and Bet Builder
AI-based dynamic segments for better Campaigns
AI-based humanized reach out for Activation & Churn
AI-based Chatbots for Customer Support

Blockchain for Ticket Security & Integrity Control System
The Gaming Industry has always been at risk of cyber fraud and integrity control issues. With immutable traceability at its core, Blockchain can address some fundamental integrity challenges both at player-facing and regulator-facing interfaces. Tickets issued in the player's wallet over Blockchain immediately at the time of issuance at a retail store can add significant security and digitization without significantly changing the player's ticket buying & claiming experience. Additionally, Regulators are always wary of data integrity in the player's interest, as against standard ICS, a blockchain-based ICS solution can make transactional data immutable and confirm integrity. Depending on the regulatory scenario, these use cases can be implemented on a public or private blockchain.

Digital Tickets over Blockchain

  • Seamless Transfer of Tickets in Player Wallet
  • Traceability of Ownership, Custody and Claim of Tickets

Integrity Control Systems over Blockchain

  • Transaction Data Tracking
  • Immutable Data Record
WHY US
Differentiating through Entrepreneurial Spirit in Action
Uniquely Distinguished
Product Innovation &Solution Engineering
  • NOT Just a Dev Shop
  • NOT Order - Takers
  • Bring Art of Questioning
Our Design Principle
AI & BlockchainFirst Approach
  • CHANGING the lens
  • TRUE Use Cases of New Tech
  • Future Proofing
Continuously Investing in
CustomizableDigital Accelerators
  • Mature Digital Platform
  • Shorten Time to Market
  • Quality at Speed
Insights
Sharing our experiences & learning from yours
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We excel at digital product & data engineering to deliver awesome products with AI & Blockchain First Approach. By seamlessly merging our strategic design, advanced engineering, industry knowledge, and our partners' great talents, we help our customers discover future possibilities and accelerate their journey toward them.
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